Corporate holding company logo

The Challenge:

This was a logo for a holding company that manages companies with many different interests and purposes. The client requested that the color palette reflect earthtones and have a professional feel. She also requested that the yin yang symbol be incorporated into the logo.

 

 The Solution:

By using the client’s requests as inspiration for the balance and harmony of the logo, I was able to manipulate the placement of the “L” and “P” to create the illusion of a yin yang. The earth tones of browns and corals further add to the feeling of serenity this logo evokes.